We want to give your business an edge on your competitors. Particularly when it comes to reaching new potential customers. Unlike our competitors, we do this not just by Search Engine Optimization but instead with a full marketing suite.
Yes, SEO will drive your website up the ranks but with the large number of ads now on the first page of search engines like Google, we want your business to still stand out from the crowd. That is why with all our packages we include Digital Marketing. We help you identify your perfect target audience. We analyse your competitors to see what we can do better and we develop a full Marketing Strategy Report for your business to succeed online.With our continued support approach, we provide you with analytical reporting so you can see who’s viewing your website and when or where, you can see new visitors, demographics and the peak times of when your website is being viewed. With this kind of information, you can set up your website in specific ways to suit your prefered audience.
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine's unpaid results - often referred to as "natural," "organic," or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users, and these visitors can be converted into customers. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.
At ghsquared, we offer pay-per-click (PPC) through Google AdWords and Facebook Adverts, PPC is an online advertising service that enables you to compete to display brief advertisements to web users, based in part on cookies and keywords predefined by you, these then link the advert to the content on your website.
Web pages from Google and from partner websites are designed to allow Google to select and display these advertisements. You pay an additional premium when users divert their browsing to seek more information about the content advertised, and partner websites receive a portion of this payment (Google AdSense).Facebook is an incredibly efficient way to reach customers. You can drive sales by reaching people who are interested in your business exactly where they're looking – on their phones, tablets and computers. With Facebook Adverts, you can create targeted adverts and offers for all the right people based on their age, interests, location and more.
Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising and any other digital medium.
At ghsquared, we can work with you on search engine marketing (SEM), content marketing, campaign marketing, e-commerce marketing, social media marketing, e-mail direct marketing and display advertising. We develop marketing strategies with the fundamental goal of increasing sales and achieving a sustainable competitive advantage.Our in-house Marketing Guru John has over 15 years’ professional experience. From marketing the Luas, to negotiating multi-million euro contracts with the world’s largest pharmaceutical companies; to running the business operations of Europe’s leading nanotechnology research centre. With degrees in marketing and data analytics, certifications in project management and finance. John can help you develop innovative solutions that do more with less and provide big business know-how at a small business price point.
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