Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine's unpaid results - often referred to as "natural," "organic," or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users, and these visitors can be converted into customers. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
Your target audience are the subset of people who you will be aiming your online SEO and digital marketing campaigns towards.We work with you to get a better understanding of your business and create personas of potential clients.
Using the personas we developed in the Target Marketing phase, we categorize potential keywords using the broad spectrum related to your content. Then analyze and rank these based on search volume and ease of success.
Gaps are areas where there is content on the site for a term, but the referral volume is very low.
Opportunities are areas where there is significant search volume but no content to attract those searchers.
Central to competitor analysis is first defining who your competitors are. With this knowledge, we narrow down to those competitors who are successful online. Learning from these successful businesses, we create an SEO disruption plan.
We analyse your existing website from a technical standpoint and provide recommendations around possible speed improvements, mobile-friendly performance and improvements to your sitemap and content structure.
On completion of our SEO package, we will provide you with a list of guided procedures for you to carry out. These include a tailored set of recommendations for building backlinks, improving throughput to your website and guidance on Social Media Marketing.
At ghsquared, we develop using SEO Web Design principles, which is a way of designing and developing websites to make them search engine friendly. Making a website SEO friendly means the search engines can crawl each page on the website efficiently, interpret the content effectively, and index it in their database. Once indexed, they can then serve the most relevant and valuable web pages to their users based on the topics they search for.